Being a part of a community is great because you learn what customers say about each coffee. It’s a great way for them to stay on top of what other roasters offer and how coffee tastes. What helps is that there are a lot of roasters who have subscribed, sharing their tasting experiences with their staff as an ongoing training tool. This is certainly helpful to everyone involved in the industry- producers, roasters, etc. We’ve gotten a lot of respect from roasters even though we’re industry outsiders simply for the fact that we’ve contributed to the increase in talks about coffee. If you love coffee and love the idea of tasting it, you should always support your local roasters and use Angel’s Cup to experiment coffee you normally would not get a chance to. This is more than enough to tantalize the taste buds and not something seen in your conventional subscription services. Thanks to our black box offering, customers get the opportunity to try more than 200 types of coffee every year. Through blind tasting, customers can experience different coffee without any bias and learn about its origins through the tasting number located on the packaging box. Realizing these points, I launched an affordable blind coffee-tasting club where people could develop their taste buds and learn more about coffee than they ever thought possible. On top of that, the blind tasting concept focused less on education but rather competition. As a Whiskey Explorers Club subscriber, I loved the idea of what they were doing but felt it was too expensive.I really wanted my own chance to shine to build something for myself. As an investor in start-up companies, I was jealous of people I invested in.
There were two things that led to my venture away from the financial world to the coffee world.
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